Soon after moving here last year, we decided to get our TV, broadband and phone service through ntl rather than get TV from them and broadband/phone through Eircom or some reseller, since Ireland has apparently the most expensive line rental in the world (?? thanks, Tony O'Reilly for exploiting the competition-free market and Comreg/competition authority for allowing it).
They recently retooled their broadband packages, so that the old 6mbit price now gets you 10mbit and for €10 more per month you can get 20mbit (I wouldn't bother with that unless I was sharing with a few people, though).
I had to call up to get it though, since they weren't nice enough to automatically shift me over to the new package - this is really something ISPs should do when they improve their packages.
It's working pretty good too - close to the quoted 10mb: